SEO is one of the most popular marketing tools today. Several businesses continue to compete over achieving a higher market share by boosting their digital marketing reach such as search engine optimisation. A mistake that most entrepreneurs make while looking to implement SEO from a top-notch SEO agency is that they want immediate results and faster growth. However, this is not the case with Organic SEO Services. It requires time and continues effort until you start getting returns on your investment and that is only possible when you combine good on page and off page seo strategy, include social media marketing, content creation and content marketing strategy.
How SEO Has Changed Overtime?
Previously, entrepreneurs reached out to SEO analysts and content writers with 5-10 keywords that were their main keywords generating most of the traffic on the website. However, this approach does not seem to be accurate, at least not anymore. Apart from certain rare subjects, there aren’t any specific keywords or groups of keywords that can assure more traffic on your website. It’s better to go for the long tail keywords for search marketing. This keyword strategy helps you avoid using generic keywords and makes your website visible to those searching for you.
Steps Enabling Faster ROI through SEO Services
One needs to understand that premium SEO services don’t come at cheap prices and an extensive SEO strategy takes its time to produce massive results for your business to enjoy. Sometimes it can take up to 8 months or a year for your SEO Strategy to work out and start giving ROI.
Here is an ideal first 6 month’s plan that can work best:
· SEO Audit
At this stage, you are to analyse your website and what it may be lacking. Consider this as a period where you conduct a website audit and look for an ideal keywords’ strategy. As quickly as you complete your SEO audit, the technical changes can begin on the website. It is extremely important to take care of UI, UX and SEO. Landing Pages, Page Speed, SSL, Content, Page Loading Times, Alt Tag Optimisation, Resizing images, H1, H2, H3, H4, H5 and H6 headings, use of favicon, clear content that is not copied instead written for users, not even for the search engines and range of thousands of other seo aspects.
· Technical SEO
Based on your findings during the first stage, you can modify your website. Sometimes a website requires being overhauled and that can be time-consuming. While you can continue working on different SEO techniques, a website may still be under maintenance. It is important to note that you may not see any seo results as all the changes would come into effect once they are finished. Of course then your search engine optimisation expert will get your website re-crawled and indexed and that may take time too. And also search engine may still flag some issues which need re-work.
· Content Creation
There are different ways to create SEO friendly content on your website that would generate more traffic and make the visitor stay longer on your website. You can create blogs, articles, product descriptions, homepage, and other webpage content, answer FAQS, press releases, interviews, diy tips and range of other different ways in order to improve your content marketing strategy. Remember, it is good content that is going to help boost your search engine rankings, at the end.
· On Going Website SEO Optimisation
At this stage, you can continue creating innovative content, conduct technical optimisation and clean up low-quality links to your profile. You are to expect higher rankings leading to more traffic and lead generation.
· Social Media Management
While creating content you can also come in contact with your target audience through PR and social media platforms. You can work on your networking and create your brand awareness with your social media management. Good social media marketing campaigns have a massive impact on your search engine rankings.
· Conversion Rate Optimisation
After reaching 5,000 plus visitors per month you must consider adding conversion rate optimisation that would boost your lead generation. You must analyse your data and customer behaviour in order to further improve your SEO Success.